Digital marketing is consistently developing. It’s great that brands and businesses are receiving more paths to follow but keeping up can be difficult. Each year, we see a rise in trends that many websites believe should be followed. We are then led to believe that if we follow these trends, we will get more traffic to our websites. What’s more, we believe it is necessary for bringing in more customers or clients. However, this isn’t always the case. By creating a realistic marketing strategy for your business, you can pick and choose the right trends worth following. This will allow you to save time and money on putting your marketing efforts in the wrong place.
How to put together a Realistic Marketing Strategy
It’s important to keep and eye on the latest trends and expectations in digital marketing, whatever your business may be. However, when it comes to putting these trends into your marketing strategy, you must be cautious. You may find that particular trends don’t necessarily work for your business.
Before you get the ball rolling with your strategy, you must do your research. What are the latest marketing trends and innovations? Are your competitors using them? Is there a way for you to make it work for your business? Whatever the trend may be, it’s best to determine early on whether it will benefit your business or not. It’s no use creating a two-hour live video that will only bring in one viewer!
Not sure where to start? Here’s a selection of ongoing and upcoming trends, and who could use them:
Augmented or Virtual Reality
Everyone is talking about AR and VR right now. Though they have been around for quite some time, only in the last couple of years have we seen them rise in popularity. AR and VR are wonderful choices for creative companies such as interior designers, tech, or gadget companies. AR and VR have also been used in science and education sectors, but this may depend on the kind of company or product. If you think you have something to offer that you can promote through AR or VR, this might work for you.
Many marketing websites mention chatbots being the future of customer service. However, this can depend on your products or services. Simple websites such as eCommerce can benefit from chatbots as they can stay simple. If the customer needs further information, a simple contact form or phone number can connect them to the right place. Many restaurants are also using chatbots for taking bookings. Though it can make things easier for many businesses, it does depend on the complexity of your service.
As mentioned, live video is a popular choice, but it depends on the content you provide. It can be used by a variety of industries but must be done so with care. If you’re a fashion retail company, live video is a great approach if you wish to host competitions while promoting new products. If your business is more complex, such as a financial adviser, you can use live video to answer client queries. The only thing to be aware of is making sure you have a big enough audience to make it worth your while.
Social Media Trends
Social media platforms are constantly changing their algorithms and strategies. Knowing where to turn can be difficult. The platform you choose should also be based on where you are likely to find your audience. Let’s say you own a small DIY store. You wouldn’t necessarily turn to Instagram to promote tools and equipment. However, turning to Facebook and keeping an eye on trends on that platform, could be useful.
Facebook is great for most businesses, but the rest are selective. Instagram is often a popular choice for fashion, home design, PR, events, and more. Twitter is almost as broad as Facebook, but it’s important to keep an eye on what your biggest competitors do to build their engagement.
If you find a lot of your audience through Instagram, there is one trending feature that’s worth noting. IGTV is getting more popular each day, but who can use it is important. Event specialists, fashion and retail, tech companies and marketing are the top four that come to mind. You can use IGTV to create informative and entertaining content that will benefit your audience. If you’re not sure where to start, head to the IGTV section of the app and search for potential competitor channels. You can then see the kind of content you could be creating, and try it out until you know what your audience responds to!
As you can see, there are many trends to consider, and we have only just scratched the surface! What’s important, however, is making sure that you follow the right trends to help create a realistic marketing strategy. It’s also important to have a well-researched strategy for that trend, making your efforts worthwhile.
Talk to Search and More
Taking the time to put together a marketing strategy for your business can often be confusing and time-consuming. Many business owners would much rather spend their time focusing on their clients and customers. Luckily, that’s where Search and More can help. We offer a wide range of digital services for your business, from SEO and PPC to a full website renovation! To learn more about our services, get in touch to speak to a member of our team.