Everyone’s heard of YouTube, haven’t they?
Well, you might be surprised to learn that in spite of the fact that 35 hours’ worth of video are downloaded to the online video-sharing channel every minute, there are still some businesses that are blissfully unaware of it.
Now you may not think that that particular statistic is important, but just imagine how many marketing opportunities these businesses are missing out on.
Yes, YouTube is full of piano-playing cats and slapstick capers, but it also has a serious side too: a side that makes it ripe for business and marketing.
Internet marketing analysts, Memeburn, have calculated that YouTube has more content uploaded in 60 days than the three major U.S TV networks can create in 60 years. Much of this content is business-related and dedicated to strengthening a brand’s identity and to selling products and services. You may think that if you’ve already carried out sufficient SEO work on your website that video marketing is unnecessary, but we’d have to disagree. SEO has its place, but so too does online video sharing. If you also uploaded video marketing material on to your website, just imagine how much more of a competitive edge that would give your business: not only could prospective clients read about what makes you different, but they could also see it too. That surely has to be a win-win scenario, doesn’t it?
How can YouTube help businesses?
Well, it can help you market your business and your products in a number of ways. It’s no different to other forms of online internet marketing, but because it’s visual it tends to translate easier and has the ability to cross language and cultural boundaries. So, how can businesses make the best use of the medium?
Well, you’ll need to carry out the research before you launch into this. You’ll need to establish who your target audience is and also whether they’re likely to buy into what you’re trying to sell them. You’ll need to know everything about your target audience: what they like, what they detest, what’s likely to interest them and what will turn them off completely. You’ll want to ensure that your brand or product attracts the right kind of audience or it could prove to be a waste of time and effort on your part. Only when you know this information can you proceed to post your videos.
It’s important to remember that your uploaded content will need to informative, and more importantly compelling; otherwise no-one will watch it. The best way to ensure a maximum return on video sharing on the channel is to use a combination of advertising strategies: after all your business is looking for the greatest exposure it can muster. What’s often overlooked is that YouTube sharing ranks well in the search engines. Why wouldn’t it when you think about it? Google owns it after all. If you can share video content that has a direct correlation with your keywords, then the chances are your brand will fare well, particularly if the audience is looking for the products and services you’re offering.
The great benefit of video advertising is that it is a powerful medium, and is more readily accepted by audiences than text alone. Yes, it may be a cliché, but pictures can paint a thousand words. They are easier to understand as a concept and can be made to be far more memorable and unique. This is what you’ll want for your brand: content that the viewers embrace and will want to share with their peers.
Has video sharing made traditional search and SEO redundant?
Well, we certainly don’t think so. Online advertising is a broad channel, and there’s plenty of room for every strategy. SE is good and has been demonstrated to work, but video is also effective. In a sense you pay your money and you take your choice. However, businesses should remember that digital marketing is growing quickly and it will become more and more influential. As the world becomes increasingly connected, going digital will ensure that your business is able to reach out and stay connected with your audience.