Kicking your Web Presence into 2021

With demand on the internet and an overall reliance on businesses to keep update their website online presence with better user experience, 2021 is going to be the most trying year for businesses of all sizes to corner a marketplace where the customers never leave their home.

With Google set to implement their new website ranking system in 2021 with a preference to websites that are responsive and user friendly, businesses that trade effectively online are needing to take note of what can be done to stay on top of the crowd.

So what can be done to stay high in the pecking order when it comes to your website?

High-Grade Content

By examining your current website with an aim to evaluate its content, you can look to provide better and more relevant content for Google to take into account in the rankings.

To achieve this you will need to strategise which terms users are looking for via keyword research. Upon placing your content together with research findings, end-users will have access to information from your website they are actually seeking.

Mobile Friendly

Just having your website accessible on a mobile device is not enough in today’s marketplace. It will need to adapt specifically for it.

Your website needs to run smoothly across an entire spectrum of devices now more than ever, from mobile phones to tablets to desktops. Mobile searches whilst utilising mobile internet is fast becoming the dominant search focus, so responsive web design Stockport ensures that those clients and customers won’t be leaving your website within 5 seconds due to frustration in compatibility.

This area is a priority for businesses in 2021 to ensure you don’t get lost in search rankings on Google.

User Experience

Optimising your website is one factor, but you also have other considerations that could play against you if not taken care of.

In evaluating the time it takes your website to load and content to be presented is going to go a long way in keeping your crowd engaged. Slow running pages are a frustration that makes people reach for the backspace key to find someone else. By fixing those instances when loading between pages and clicks are feeling like an eternity, you run a much better chance of securing the sale of the consumer.

Adopt SEO

Google constantly updates algorithms within local searches and examines new ways of filtering local data to aid local businesses on its platform.

To help this you need your website to do the same and should be on the agenda for 2021 as early as possible even if your business operates in a small vicinity online. By adopting SEO Stockport techniques throughout your website your business and your customers will instantly feel the benefits.

For more avenues on how to trade online more effectively in 2021, contact the team at Search and More and improve your website online presence today.

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Since working with Jason from Search and More we have built up an excellent relationship with both him and his company. We truly feel that they are interested and committed to improving our on-line presence. From creating our weekly blogs right through to totally re-designing our website to ensure that it is ‘mobile friendly’. I would say that Search and More have become an integral part of our business and I would recommend their services whole heartedly.

Graham Slater – Haven IFA

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