Which Social Network Has The Most Clout?

So Facebook continues to grow at a rate that’s barely credible.

It’s recruited 4 million more users in the last 8 months and now claims to have a UK network of over 30 million people. These staggering figures are in line with the global trends: Facebook claims figures in excess of 500 million users worldwide. If you’re new to all of this social networking malarkey, or are just about to consider dipping your company toe into the waters, which network would suit your business best? In this two part article we’ll have a look firstly at the facts and figures of the major social networks and then look at the advantages and drawbacks of each of them.

twitter facebook foursquare


The Facts


  • Launched in 2004
  • Each user has an average of 130 friends, though many have considerably more.
  • There are over 900 million objects in total that Facebook users can interact with, such as community pages and places. This list is growing all the time.
  • The average Facebook user is connected 80 pages, groups and events, and this continues to expand the longer a user stays connected.
  • Each average member creates 90 pieces of content each month.
  • More than 30 billion pieces of content, like photos, web links and news stories, are shared each month.
  • About 70 per cent of Facebook users are from outside of the US.
  • Facebook added an extra 100 million users in just 5 months, taking its global audience to 500 million. In 2009 it only has 190 million users.
  • Facebook is not yet as popular in Russia, China, Japan or Korea as other social networks.
  • Goldman Sachs valued the site at $50billion in early 2011.


  • Launched in 2006.
  • Twitter has over 190 million registered users worldwide.
  • More than 140 million tweets are sent every day.
  • Over 4.2 billion tweets are now posted on Twitter each month.
  • Approximately 1,620 tweets are posted each second.
  • More than 35 billion tweets have been posted in total so far.
  • Around 572,000 new people are registering on the site every day.
  • Twitter was valued at $10bn at its last round of funding in February.


  • Launched in 2009.
  • Foursquare has approximately 7 million registered users.
  • It took 12 months for Foursquare to build its first million members, but only 3 more to sign up its next million users.
  • Foursquare allows users to share their location with friends by ‘checking-in’ at bars etc, and has exceeded 100 million ‘check-ins’.
  • Since February 2010, Foursquare has been registering more than one million ‘check-ins’ each week.
  • Foursquare was valued at $95 million after a recent $20 million cash investment in January 2010.

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