It’s the latest in a long line of Facebook initiatives to stay in the social game.
And this time, it’s all about taking a share of the niche business side of social that LinkedIn does so very well.
So the question is, if you could keep your business and personal profile on Facebook separate, would you use the platform in the same way you use LinkedIn?
This news instantly raised red alarm bells in my head. Simply because LinkedIn is the only destination for me when it comes to social business networking and recruitment.
However, it’s worth further investigation.
With the new ‘Facebook At Work’ as they are calling it, you could connect with contacts in the same way that you do on LinkedIn. That has a certain appeal.
And you could share documents potentially.
They call it ‘Facebook at Work’ although it’s not got quite the same business like appeal as the ‘LinkedIn’ Brand.
So what’s it trying to do and are people going to go for it. It’s attempting to attract people to it by offering a chance to update information for the professional side of things without allowing those contacts to see the more personal side of their social presence. IE the parties, the silliness, the bad jokes.
So it would look like Facebook, but would be something very different. And rumour has it, the site is being built in London and a test service will be launched.
I’m not convinced, but rumour has it the site is being built in London and a test service will be launched.
It will certainly make the social site more relevant. But LinkedIn will always have the business edge as far as we’re concerned. Still. Watch this space. We’ll keep you posted if the rumour mills turn out to be true.
Facts about Facebook
1. Facebook was founded in 2004 as a university-only social network before expanding its client base to 1.35 billion active monthly users worldwide, as of September this year.
2. The logo is blue because Mark Zuckerberg is red-green colour blind.
3. Facebook has more than 70 different languages.
4. Zuckerberg turned down a $1 billion offer for the site from Yahoo in 2006.
5. Facebook is now valued at $135 billion.
6. There are 4,000 photos uploaded every second to Facebook, according to Nokia. That’s about 350 million photos every day.