In May 2013 Matt Cutts has announced what we can expect from google, High quality content for users, how ever it is not set in stone and open to change.
So this summer Google is targeting Black hat ,which means ways in which to increase rankings that are disapproved of by the search engines, or involve deception and Spammers, which is unwanted and unsolicited e-mails.
Google is going to launch the next generation of the Penguin algorithm, this is part of the google programme that decides how good a website is and where to rank it. It will target websites with low quality content.This version will go deeper into the first penguin version, It targets websites that use spam tools to create back links, if you use these stop using them now.
Advertorials are different from traditional advertisements as they are designed to look like the articles that appear in the publication. Several websites use advertorials to get more back-links.If you use advertorials just to get back-links, it is likely to have a negative influence on your Google rankings.
Some search queries can draw in more spam than other queries. Google’s search spam team will be taking a closer look at these queries. Link networks may be affected and penalised.
Google are in the early stages of creating a more sophisticated software that will analyse back links better. A better system for detecting hacked sites should also be available later in 2013.
It is planned that websites that are linked or belong to an authorisation e.g. medical will be given a ranking boost above those that are not as authoritative as your site.
At present there are domain clusters on the first page on Google, this should lessen as Google want the first page to be more diverse, most of the domain clusters may be on the second results page.
What exactly does this mean?
If you are a smaller businesses that use white-hat SEO methods, this means it conforms to the search engines’ guidelines and involves no deception, should rank better.
Black hat SEO tools will be penalised.
If you don’t already use it, SEOprofiler is a sophisticated SEO tool that uses only safe white-hat SEO methods.