Google is intent on cleaning up search engines and has announced plans to combat the corrosive effect on spam on the quality of search results.
Everyone at some stage will have clicked on a search result that ranked highly only to be disappointed by what they read: the links are often poorly worded and rarely give information that is new or interesting. This use of spam can be irritating and wastes time.
Search engines have tried to deal with the problem of spam and have concentrated on reducing its impact and influence on the world of search. By and large they have been successful. However, since Google launched its new and improved search engine, Caffeine, spam appears to be on the increase again. The problem is that Caffeine is almost a victim of its own success and efficiency. Caffeine is able to index phenomenal amounts of data and consequently more spam has crept into search results.
Google has recognised the problem and is not prepared to allow this to progress any further.
The company’s SEO spokesman, Matt Cutts, explained the company’s new philosophy, and promised to weed out more and more of this webspam.
“As we’ve increased both our size and freshness in recent months, we’ve naturally indexed a lot of good content and some spam as well. To respond to that challenge, we recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly.”
Google’s aim is to try and weed out what have become known as ‘content farms.’
These are essentially hacked sites that rehash and reword material already published by others. Most of the content farms operate by utilising cheap, contracted labour to rewrite articles, using popular and densely populated keyword combinations to ensure these sites rise to the top of the rankings.
Google believes that search engines rankings should be based purely on quality and originality. Therefore it is now using two new algorithms that will hopefully identify and deal with these spam sites. Any site discovered copying the content of others will ultimately be penalised. Its message remains as clear as ever – search quality is paramount and anyone caught compromising this will be punished accordingly.