What You Need To Know About Google+ Part 3.

In the final part of this article we’ll look at the Google+ social network.


Does it offer the kind of features that will see in replace Facebook as the predominant social network in the not-to-distant future? That’s actually a mighty big ask, given that Facebook has been around for a number of years now and has around 700 million users. Google+ is a fledgling platform and is currently available on an invitation-only business. Is there really any way it can ever compete with not just Facebook, but also Twitter and Foursquare, or is it destined to become yet another MySpace?

Google+ Social network

  • You can use the “Google+ Bar” that appears at the top of various Google products as your connection to the social network.
  • Once you’re signed in, you’ll see your full name or email address displayed with a photo or avatar next to it, to help you identify which account you’re currently signed in to.
  • If you’ve enabled multi sign-in, you can sign in to two different Google accounts and switch between them using the Google+ bar.
  • When you sign up for Google+, you’re also signing up for Picasa Web Albums, so all photos and videos uploaded to Google+ (including from your phone via Instant Upload) will also be available in Picasa Web Albums.
  • You can use the Google +1 button from the stream.
  • You can have a ton of friends on Google+. Robert Scoble, the blogger and technical evangelist, quickly added over 1,000.
  • The central user interface looks very similar to Facebook: is that intentional or merely just an unfortunate coincidence.
  • With Google+, Google adds a “You” link to the recently redesigned black navigation bar across Google properties
  • You can apparently view public Google+ content without actually being invited. Currently this only applies to content that has been made public by any given member of the Google+ network, but the boffins are already looking into ways to subvert this.
  • China has already banned Google+. Even for the Chinese this is really quick work. In truth though, Google+ isn’t the only social network to get the chop in China: Twitter, Facebook and Foursquare are also ‘banned.’ It should be clarified that the word’ ban’ actually means slowing the application down so that it becomes worse than useless.
  • Invitations have been listed on eBay, which really come as too much of a surprise.
  • There are already privacy concerns about Google+ but the company believes its privacy policy is sufficiently robust to overcome this. Only time will tell.
  • According to the Financial Times article, security might possibly become a major issue as, although you can share something within a closed “Circle,” someone from that circle can then re-share it with anyone, and even make it public.

So will Google+ cut the mustard in the end? Will it knock Facebook off its mighty perch? Certainly not in the short term: this will necessarily have to be a bit of a slow burner. The invitation-only debut was definitely a clever piece of marketing and created the necessary buzz: everyone likes to feel part of something exclusive after all. However, if Google+ really wants to gain a competitive edge over Facebook and other social networks, then it’s going to have to broaden its appeal to the mass market. Maintaining the invitation-only element will not only restrict the numbers joining, but also alienate a lot of potential users. The thing with Google is, although it is often the butt of many a joke, it always seems to come out of tricky situations smelling of roses. Who’s to say it won’t pull the rabbit out of the hat this time too?

related posts

discuss your next project
with us

If you feel you should be winning more business online or you
think your website looks a bit jaded give us a call
on 0161 669 5544 the kettle is always on.

a testimonial or two…

Search and More have been our Website and Social Media provider for over 18 months and have exceeded our expectations, met our business requirements and have always dealt with our needs efficiently and promptly.

Rachael Scanlin – Transport Training Academy

have a read…

Have a read of our extensive blog archive to get an idea on how we blog and how a blog could work for you.