Google's Location-Based Advertising And Marketing Platform.

Google has stolen a march on its web-based competition by becoming the first company to dip its feet into the waters of location-based advertising and marketing.

The new platform which is aimed squarely at local business is being rolled out initially in Portland, Oregon, and will be the first of its kind to focus on the local business area through a series of online, location-based recommendations.

Building on the social Yelp-like service launched earlier this year, Google has launched Hotpot, a new service based on data and information from Google Places, but has given the application a distinctly user-friendly feel. It’s still possible to view all the ratings and review features of Google Places. However Google has aimed this recommendation engine directly at the average consumer creating an application that is visually fresh and functionally simple. The initial information provided is concise and not overwhelming, but all the necessary information is there for those who might wish to delve deeper.

As part of the trial, Google will be sending out window decals and kits to local businesses in the Portland area.

Bernado Hernandez, Google’s Director of Emerging Marketing explained that “these kits are a multi-flavoured sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online and get more customers through their door. The samplers will include basic cards and stickers as well as “high-tech, Google-ized goodies.” Any local business can ask for one of these kits as long as they’ve linked their business to a Google Places page.

Perhaps the most important part of the ‘kit’ is the Google window sticker. It comes complete with inbuilt Near Field Communication (NFC) – a neat little package that allows smartphone users to download additional information about the business by simply holding their phones against the decal. According to Hernandez “suddenly stickers are cool again!”

Trials of Hotpot are set to continue throughout the coming year.

related posts

discuss your next project
with us

If you feel you should be winning more business online or you
think your website looks a bit jaded give us a call
on 0161 669 5544 the kettle is always on.

a testimonial or two…

Since working with Jason from Search and More we have built up an excellent relationship with both him and his company. We truly feel that they are interested and committed to improving our on-line presence. From creating our weekly blogs right through to totally re-designing our website to ensure that it is ‘mobile friendly’. I would say that Search and More have become an integral part of our business and I would recommend their services whole heartedly.

Graham Slater – Haven IFA

have a read…

Have a read of our extensive blog archive to get an idea on how we blog and how a blog could work for you.