Google Trends is a wonderful tool that can be utilised for creating and refreshing the content on your website. This will help keep your website relevant, informative and useful for your audience. If you would like to learn how to use Google Trends for your website, keep reading!
Create and optimize content for seasonal trends
The great thing about seasonal trends is that you can always come back to them each year with a new angle. Using Google Trends, you can find a deep bank of content inspiration to prepare you for upcoming events. You can either create new content or use your research to optimise pre-existing content.
Using Google Trends to find niches
Google Trends is great to find your niche. To do this, you need to make sure the trends timeline dates back a few years to see which trends are on the rise and which ones are on the decline. This can help you jump onto something that may not be a big thing yet, but are predicted to thrive in time.
Find trending topics to cover
Current events are essential for keeping your audience informed. The more information your audience can receive, the better they can do whatever it is that needs doing. They will also begin to rely on you in the future for similar advice. Google Trends can help you find what people have been asking the most in the last day or week. You can also filter these stories by categories, such as business or entertainment.
Find related topics
Whatever you may assume people could be searching for, you may find people are searching for something slightly different. At the bottom of Google Trends, after searching a keyword, you will find “related topics”. This is a handy feature if you’re looking to expand your products or services, or even how to word your content.
Find new, relevant long-tail keywords.
With the related search feature, Google Trends can also help you develop your entire content strategy. The related keywords you find can be entered into SEO software such as SEMrush to check their keyword difficulty, search volume and to find even more related keywords. This will enable you to dig deeper into your chosen topics and answer even more questions.
Refresh your content
Content marketing is essential for driving traffic and increasing brand awareness. Therefore, having a blog with surrounding topics can do wonders for your website. Of course, as time changes, so do the relevancy of the content you create. However, as we mentioned earlier on, Google Trends can help you refresh your content and keep it as relevant as possible.