For many businesses taking a step into international trading can be very daunting.
There are several obstacles to overcome including understanding the international market you want to enter, reaching customers in the new market and for maximum effect, translating your website into their native language.
Google yesterday launched a suite of tools aimed at helping businesses to overcome some of these obstacles and expanding their businesses into foreign markets.
Google Ads for Global Advertisers brings together existing Google products that help, tools to help you identify new markets, translate all your materials, including your website and ads, and optimise your campaigns for foreign markets.
These tools are nothing new but packaging them together will give businesses an increased confidence when taking the step into international markets. Using Google Ads businesses can quickly test the waters in a new market and optimise to get the best results.