Just when you thought it was safe to go back in the water, Google’s goes and releases a new, ‘improved’ version of its Penguin update.
This is technically the fourth incarnation of Penguin, but what makes this different and more worrying for websites and SEO practitioners, is that this latest version of the Penguin update contains Penguin 2.0 technology. This latest technology has been specifically designed to better target spam. Why should that be a problem? Well, it shouldn’t technically if you’re playing the internet marketing game with a straight bat. If you’re delving into the dark side and trying your hand at black hat and link spam, then you might be in for a shock over the next few months.
So what will the changes mean for internet marketers?
What sort of impact are they likely to see? Well, according to Matt Cutts this new update could have a significant impact on quite a number of websites. He was keen to point out that it hadn’t been designed to make life difficult for businesses plying their trade on the internet: it was specifically designed to weed out as many online bad apples as possible. That, he argued, should make the search results more balanced and promote quality websites. Google’s emphasis remains firmly focused on quality.
According to Google some webmasters and SEOs could be about to see some major changes over the course of the next few months. Cutts specifically said later on his blog that some 2.3 per cent of English queries could be “noticeably impacted” by the latest update, and that languages with the greatest amount of web spam will see the greatest impact.
For more details on the latest Penguin 2.0 update see Google’s webmaster video: