When asked to list the main social networks, few people factor Google Plus highly amongst the likes of popular platforms Facebook, Twitter and Instagram. Despite this a recent survey suggested that 2.2 billion users possess an active Google account – with a fairly low percentage of businesses incorporating it into their daily posting schedule. But it should be an essential part of your digital marketing strategy – with numerous benefits for companies large and small wishing to raise their profile online and increase revenue obtained through their website and social media channels. Here’s why ignoring Google Plus could be costing you business – and how to use it effectively for maximum success online.
Google Plus = better SEO
The first (and most interesting) benefit of Google Plus is its ability to boost SEO. As Google Plus is owned by Google, its content is naturally given priority. Simply put, this means that if you’re posting to Google Plus as well as other social networks you’ll see an advantage compared with competitors who neglect to include it in their social media arsenal.
Google Plus = Intelligent integration
Google Plus is easily incorporated into your existing social media strategy. It allows you to enrich your presence online – with the added facility to link your blogs and other posts to your website directly. This accredited authorship helps you to build authority and will simultaneously boost SEO. Integration with Google’s other products (like Gmail and YouTube – the second largest search engine after Google itself) is simple and additionally beneficial from a marketing perspective. You can also naturally link your presence on Google Plus with your My Business profile (the information which pops up when people search for your business with reviews and opening hours).
Google Plus = Easy to incorporate
Google Plus is incredibly simple to use – just post content like videos, images or simply text as you would on LinkedIn or Facebook. One additional confusing feature of Google (which has almost certainly contributed to the love/hate feedback it has received) is its unique ‘circles’ facility – encouraging familiar users to add each other to circles rather than simply liking, ‘friending’ or following them. Although the ‘circles’ concept has baffled many, you actually don’t need to get involved in this side of things to see the benefits of an active, regularly updated Google Plus account.
Innovative apps like Buffer make posting to Google Plus in addition to your existing networks quick and easy. However if you’re yet to implement a social media strategy and don’t have time to properly orchestrate a digital marketing campaign it’s always best to call in the experts who will look after your online presence for you.
For more expert digital marketing tips and helpful articles, continue to read our blog or take a look through our services to see how we can help you take your business to the next level online.