New figures from The Times show that readers are prepared to pay for quality online content.
The newspaper reports that over 105,000 readers have paid for online editions since its introduction in July, with an additional 100,000 readers paying for combined print and digital editions. The Times have around 50,000 subscribers who pay monthly for access to the The Times website and its iPad app and Kindle editions. The remainder are pay as you go customers.
Rebekah Brooks, Chief Executive of Europe and Asia for News International is quoted as saying “We are very pleased by the response to our new digital service. These figures show that large numbers of people are willing to pay for quality journalism in digital formats.”
The media industry has been awaiting The Times figures for some time, as it would give the sector an indication as to whether paid content would work.