Few areas of the business world are as competitive as digital media.
Barely a day goes by without a new initiative or new promotion from the major players in the market. Success and market share is everything. Twitter has recently announced that 100 million new accounts have been created in 2010 and that, in spite of the apparent flat-lining of the business in 2009, things are now looking rosey.
The statistics came as somewhat of a shock to the business world.
In 2008 Twitter seemed unstoppable as more and more new accounts were opened principally because it was then perceived to be the most rapidly growing of all the digital media. The growth was so unprecedented that even the status of Facebook appeared to be threatened at one stage.
The exact reasoning behind the slump is unclear but was due in part to the lack of a dedicated platform to platform application for its users and the fact that it had, by its nature, a limited appeal as not everyone has something to say all the time and not every one is registered. Facebook’s appeal continued to go from strength to strength mainly because everyone else is on it.
Twitter CEO Evan Williams recognised the problem and identified that the uptake of mobile adoption was crucial to the continuing success of the business. “Even though there was a plethora of third-party Twitter apps, people were having trouble finding and selecting one because none were called ‘Twitter.’ This kept them from using Twitter at all.”
Twitter acquired Tweetie in May 2010 and relaunched it as Twitter for iPhone.
Twitter has since released a Blackberry App and an Andriod Twitter App. Growth has been phenomenal since the launch, with Twitter announcing an increase in usage of the site of over 62% in just over 4 months.
To celebrate this unprecedented success Twitter has also created an Infographic celebrating some of its more notable clients who now boast their own Twitter accounts. From celebrities like Billy Idol and Cher to politicians like Donald Rumsfeld and spiritual leaders like the Dalai Lama – everyone it now appears wants a slice of the action and this can only be good news for Twitter.