Twitter advertising 101

All social platforms now also offer a paid advertising offer. As algorithms change (partially to favour paid promotion), businesses are increasingly turning to the ‘boost’ options networks offer to help them to reach and engage a larger portion of their audience – at a cost. In this blog we explain why Twitter advertising could be beneficial for your business – and how paid promotion can be used efficiently and cost-effectively to grow a viable audience for your content.

Why is Twitter advertising effective?

Twitter has been a high-profile social network for some time now – and although it has ‘passed its peak’ and been overtaken by Instagram and Snapchat in terms of on-trend platforms, it’s still a prevalent and productive place to share content. Twitter still has over 300 million active monthly users and is still the most current, on-the-minute method of sharing viral content, news stories and trends.

It’s unsurprising then that some businesses find they experience great success with Twitter advertising.

Twitter has three types of ads available

Twitter’s selection of advertising options is versatile, which on one hand is fantastic. On the other hand, it can be confusing. The first type of promotion is fairly simple – and mirrors those offered by Facebook and Instagram. Here you pay to promote a Tweet, or create a Tweet specifically for the campaign in question, which is then pushed out to targeted timelines. The second is simply promotion of your account – which appears in the ‘suggestions’ of target market members. The final type of promotion is niche and exclusive – usually reserved for big-bucks corporates. This third option involves promoting a trend – but the costs for this can run into hundreds of thousands of dollars per day.

Easy as one, two, three

Twitter advertising is fairly simple to set up and run – and getting started with a campaign can be quick and easy. First, choose your content – it’s best to get professional help with this, as you need to get your message across with very few words and little room for manoeuvre. Next, go to Twitter Ads and choose ‘Followers’ from the ‘Select a Campaign’ dashboard. Finally, you’re ready to fill in your target market info – which can be as detailed or as general as you’d like. You also have the opportunity to set a budget – so you can stay within allocated margins without losing out on promotional power.

Need professional support with online marketing and social media advertising? Get in touch today.

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