Yesterday Yahoo! launched several new services, amongst them was a service that lets you explore search trends.
Looking at Yahoo! Clues it gives us some interesting demographics, breaking down searchers into age, gender, location and other useful categories.
It provides a lot of information about who is searching for particular keywords and what they were most likely to search for next.
Websites such as these provide valuable information to help with building anstrategy. Targeting the right people with the right words is essential to success.
The product has just been launched as a beta version and currently only contains US search information. Hopefully Yahoo! will also add UK data pretty soon.