It’s often the neglected network when young businesses embark on an online marketing campaign. But a YouTube presence has some serious benefits that shouldn’t be ignored by companies wanting to interact effectively with their clients using a multisensory medium. Influential brands have a strong YouTube presence – to share testimonials, to demonstrate how products work, or to build an atmosphere and buzz around their company that makes it hard to ignore. So how and why does YouTube benefit businesses – even in the age of viral Vines, short-lived Snapchats and sixty second Instagram videos?
YouTube is a massive network
YouTube is a video sharing juggernaut – this year it’s estimated that around 500 hours of video are uploaded to the social network per minute. A staggering one third of the world’s population are users – watching and sharing billions of videos. Users spend an average of 40 minutes of YouTube per session – and with almost half of them engaging via mobile it’s clear to see that the smartphone revolution has boosted the network rather than ruining it.
YouTube has pulling power
YouTube is long established – it’s a go to for many whenever they need to fulfil a variety of needs. Perhaps they want a laugh – maybe they want to view the latest film trailers, listen to music, or learn a new skill. The variety of media available on YouTube is phenomenal – and it’s this variety that ensures that there are a huge number of audiences for its content. This diversity and indispensability ensures that YouTube is still unrivalled by its younger competitors.
YouTube is owned by Google
From an here.perspective, a well-populated YouTube account is a no-brainer. YouTube is owned by Google – so any sites and businesses with a YouTube account connected to them can enjoy clear benefits. Keywords can be employed across videos to drive traffic to your website – and vice versa. This power is amplified by keeping a well-populated account with Google Plus – you can find out more about the benefits of this in our article
YouTube videos are shareable
YouTube’s interface lends itself to shareability. It’s easy to embed videos into websites, share them within the network itself and send via email and post them to various social platforms. This bodes well for your content, as it makes it easy for those who like it to quickly enable others to do the same.
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