Goals and desired outcome: Floorbay is a quality flooring supplier and fitter in and around Poynton, Cheshire. Foorbay was having significant issues with their website SEO and PPC which were not performing up to scratch, Floorbay needed thorough SEO analysis, keyword research, and better outreach to increase their ranking on Google.
Process: Search and More conducted thorough website background checks to analyse the current rankings of priority keywords given by Floorbay. It was found that the issue lay in a lack of optimisation on landing pages for the given keywords. Another key issue highlighted that there was no consistent SEO strategy in place.
End results: Floorbay now has a complete SEO strategy in place which is maintained by Search and More and ranges from product SEO to link building and accurately monitored PPC campaigns. Search and More oversee the latest updates to Floorbay’s website and ensure that every part of the website is routinely optimised and that any technical issues that occur are reversed immediately. As a result, Floorbay has seen a vast increase in sales and inquiry calls from potential consumers. Rankings have improved significantly, with Floorbays top brands now in the highest-ranking positions on Google.