We all try to second guess search engines and for good reason.
Ranking in search engines can have a direct effect on your business success: generally the higher your business ranks, the likelier it is you’ll attract new custom. Unfortunately Google’s Panda update kind of threw a spanner in the works for a lot of websites. It changed the parameters of search and left many businesses wondering what they could possibly do to retain whatever ranking they had. Well, Google has thoughtfully provided some sort of answer: to build or retain search engine rankings, businesses will need to provide relevant quality content for their websites, and this needs to kept up to date and fresh. I suppose that’s fair enough. So how do you provide this quality content? How do businesses keep their sites fresh and relevant? It’s not really as difficult as you might think. All you need to do is provide regular, interesting business blogs and articles: it’s as simple as that.
So why areblogs so effective for building search engine ranking?
The search engines like them
Search engines really appreciate blogs because they keep sites alive. Regular blogging will keep a site active and vibrant. Google wants fresh relevant content, so if you provide this you can’t really go wrong. The only possible stumbling block is the quality of the content itself. It’s no good just rehashing everything on your existing website and trying the hard sell: it’s also no use just writing any old rubbish just to keep things ticking over. Search engines don’t look favourably on sites that provide poor quality blogs: they much prefer articles that inform and advise and give readers a different perspective. It might seem like a lot of bother for a rather intangible reward, bit it is worth it in the long run, believe me. Quality blogging will improve search engine ranking and therefore attract new traffic.
Writing regular business blogs is beneficial for any business. They will attract readers with shared interests and can help build a sense of awareness and brand-loyalty. Everybody likes to feel they’re getting something for nothing: when you blog you’re providing free information for your customers and they will appreciate this. The articles obviously need to be relevant to your particular line of business, but don’t let that restrict you unnecessarily. If you want to go off on a tangent occasionally, then go for it: variety is the spice of life after all.
They make your marketing more effective and targeted
Nobody really appreciates the hard sell approach adopted by some companies. These aggressive tactics can be very irritating and often turn prospective customers away. Article marketing can be more effective than in-your-face marketing for selling products and services. You might wonder why, but really there’s no great secret to it. The readers you share your articles with are generally brand loyal and interested in what you’re saying, so you know you’re targeting the right audience: they’re also far more subtle. They allow you to peddle your wares without being obvious, by drawing the reader in.
They’re useful tools for providing customer feedback and service
Internet businesses are heavily reliant on customer loyalty, so they need to build a relationship with these customers. The best way to do this is by establishing a two-way conversation with your followers and making them part of the overall experience. If customers feel that you and they are in it together, they’re much more likely to stay loyal. Customers are also in the best position to tell you what’s good about your business, and what isn’t. Therefore it makes sense to involve them as much as possible. Let them comment on your blogs and ask them be your own focus group to test and research new ideas and products: if there’s a problem with what you do, listen to the feedback and respond through your blog. By involving customers in the whole experience, you will make them feel special and that must surely be good for business.