Though it might be entirely against the law, piracy is nonetheless big business these days. Most of the people that take part in P2P file sharing are not out to make any money, but simply allow others to access their movies, music and so on in a manner that infringes copyright law. But at the same time, there will always be those who make quite a lot of money from piracy, building and operating enormous online P2P file databases that often make a killing in advertising revenues.
Needless to say, it’s a problem a great many businesses, artists and authorities all over the world have been attempting to tackle for years. The only problem being that as it is quite literally as simple as firing up your computer and heading over to the site in question, that’s exactly what tens of millions have been doing every day.
Nevertheless, this could all be set to change in the near future as both Bing and Google sign up to a new code of practice, following discussions with United Kingdom government and representatives of the entertainment industry. Put simply, these two major search engines will begin a process of demoting piracy websites, in order to reduce the exposure of such sites and avoid promoting them indirectly at all costs.
The agreement was reached with the film and music industry in talks brokered by the UK government’s Intellectual Property Office (IPO), the UK government’s Intellectual Property Office (IPO) and representatives from the music and film industry. The initiative also received the backing of UK telecommunications regulator Ofcom, which according to the BBC is constantly looking for possible programmes and projects that could actively prevent web users from accessing websites that encourage copyright infringement.
One of the biggest problems having always been the way in which the sites themselves plead innocence, given the way in which they do not in fact host or share any files directly. This simply makes it easy for peers to connect and share their own files illegally.
The project will be watched over by the Minister of State for universities, science, research and innovation, Jo Johnson, who highlighted the importance of on-going collaboration in order to tackle the escalating piracy problem.
“Search engines play a vital role in helping consumers discover content online,” said Johnson. “It is essential that they are presented with links to legitimate websites and services, not provided with links to pirate sites,”
“I am very pleased that the search engines and representatives of the creative industries have agreed this code. I look forward to this valuable collaboration benefiting both the UK’s digital and creative sectors,”
In addition, digital and culture minister Matt Hancock said that the UK must fulfil its responsibility to both set the right example and ensure both businesses and consumers alike are sufficiently protected.
“Pirate sites deprive artists and rights holders of hard-earned income and I’m delighted to see industry-led solutions like this landmark agreement which will be instrumental in driving change,” he said.
“As we build a more global Britain we want the UK to be the most innovative country to do business, and initiatives such as this will ensure our creative and digital economies continue to thrive.”