Various Google search tracking tools have recently been showing an increase in the percentage of incidents where Google shows image results in the core web results. The image search result box that sometimes makes an appearance in the main search results is now showing up 33 per cent of the time in search queries, according to some reports. SEOClarity published their data showing “images in the top 10 leapt from approximately 24 per cent occurrence to a 34 per cent occurrence.” This increase has been apparent since 13th April.
What is the Google image box?
When making a search query in Google, you may see, from time to time, an image box with visual suggestions that Google may think you will benefit from. In some cases, it can be quite helpful with finding you exactly what you are looking for.
The data providers
As already mentioned, SEOClarity shared their information which demonstrates the moment where Google began to show even more image search results when users typed in a query. You can read more here. On top of this, Mozcast shared a similar trend in their results. You can read about that here. Finally, you can find even more data from this report by RankRanger.
Why this is important
Over the past few months, Google has been making hints that SEOs should be putting more focus on image search. Now, with Google showing even more image search boxes in the main search page, Google images could potentially be another source of website traffic. This is an opportunity we would recommend you get on board with before too many businesses catch on.
You will need to optimise your images for Google image search. This means the images you use should be high quality and must have alt tags with the keywords you want them to be found under.
Let Search and More keep your website optimised
For a business to succeed online, you need to make sure your website is optimised to its fullest. This is where turning to Search and More comes in. Our message of create, manage, and optimise, is something we stick to because we understand they are the three main steps to a successful website. If you would like to learn more about how we can help your website grow, get in touch and speak to a member of our team.