Unless you’ve been hiding under a rock for a while now, chances are you’ll have come across the now-famed words of Matt Cutts on the subject of guest blogging for SEO purposes. Always frank and to-the-point with such things, the infamous Google SEO guru made no bones about the idea and its apparent lack of any real value.
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging, then you’re hanging out with really bad company.” – Matt Cutts
Hard to believe but that was nearly a year ago now, which is exactly why it’s interesting to note that guest blogging for SEO is still…at least in the minds of many…alive and well. Cutts stuck a fork in it all those months ago and told us what we should and shouldn’t be doing, but at the same time you have to remember that Google isn’t one for being 100% honest when it comes to SEO tactics.
After all, when was the last time Google gave its official backing to any of history’s most effective SEO strategies or elements thereof?
Guest Blogging is Dead…Except it’s Really Not
So to say he exaggerated things at the time would be a huge, if not entirely surprising, understatement. If you’ve had anything to do with guest blogging for SEO purposes over the past year or are up to speed with what SEO means in a 2015 sense, you’ll know two very important things:
- Google has declared war on spammy content and repetitive BS that’s of little use to anyone whatsoever. However, when content is fresh, relevant, unique and of good authority, the brains behind the scenes don’t just accept it, they support it.
- If you manage to get a quality backlink pointing at your site from a quality source, you will inherently get a gold star from Google. As such, were you to have a blog post published by an authoritative source of high-profile along with your link, your site’s profile and SEO whack will of course benefit.
From Forbes to the Harvard Business Review to the Wall Street Journal and thousands more besides, these are the kinds of world-leading publications that readily and regularly call upon guest bloggers to contribute their own thoughts and musings. And when they do, is there any way on Earth that Google is going to look at the links featured and not give extra credit to the sites they point to? Of course not…not in a million years.
Which basically illustrates the point inside and out that while it’s hardly an easy job to win the SEO race with high-end backlinks these days, guest blogging for SEO is anything but dead.