If you run a website for your business, you create a digital footprint that plays an essential role in how search engines work. And whether it be a blog, shop or service, your website will have the same goals as everyone else – build traffic, create brand awareness and generate conversions. In order to do this, webmasters will spend a lot of time boosting their organic web rankings by increasing traffic, improving conversion rates and practising various SEO techniques to expand their reach.
At some point, you may decide that your website must meet a certain milestone in order to establish yourself in the digital market. During this time, you may decide to change your domain name in an attempt to rebrand or increase your digital marketing potential.