Any business looking to invest in either a new mobile website design or in a revamp of an existing site is spoilt for choice these days.
Everywhere you look there are website design companies offering their services. They are all competing for the same business throughout the UK and can offer varying levels of skill and creative ability. But given this wide choice, how do you really know which website design company will offer the service that’s right for your business? What ideally should a website design company be able to offer? The answer obviously is a user-friendly functional website, but there needs to be more than this.
The best website design companies will also be able to build an SEO- friendly site.
Without a search engine-friendly design, no business will be able to prosper and support its future promotional campaigns.
So why is it so important to optimise a website design for search engine functionality?
It’s an incontrovertible fact that when websites are developed with search engine optimisation in mind, they are built to achieve greater success within the major search engines. Successful SEO helps websites achieve higher SERPs for their most relevant and therefore profitable keywords. This in turn maximises the return on the initial investment and drives more traffic to the website in question. Moreover, optimising sites from their inception ensures that they are easy to navigate, which, in turn has a huge bearing on consumer perception. Clear sitemaps act as the foundation for a customer-friendly site and support the user if they’re looking for information and guidance. Even the finer details such as shorter titles, accurate Meta descriptions and appropriate header tags will make all the difference in the long run and will communicate your relevancy to both the human user and the search engine algorithms.
But why is it crucial to consider search engine optimisation in web design from the outset?
2.6 billion Local searches are carried out each month, and that figure is forecast to grow by another 50% this year alone. 80% of customers search online before they buy goods. Of those 80%, 98% will only choose to do business with a company that has a page one listing on the search engines. 41% automatically choose the website that listed number 1, 12% choose the second listing, 8.5% choose the third listing and so on. There are only 10 vacancies on a page 1 listing on the search engines, so if your business wants to get there, it has to pull out all the stops and use whatever resources and tricks it has at its disposal to achieve this. What’s the best way to achieve the rate of organic growth a business needs to take itself to a first page listing on Google? The answer is to have an optimised website.
Search engine optimisation is crucial for the success of any online business. A professional website design company works with your business to make your website the best it could possibly be. After all, a website will never prosper without customers.