Making A Great Landing Page.

Search on the web for almost any search term and you are likely to get in return thousands of links.

The information available on the web is vast and search engines like Google and Bing try to return the most relevant pages for every search term.

But how often do you click on a link from a search engine and then simply hit the back button to return to the results?

It happens to me a lot but it might not be just the search engines fault.  Often it could be just that the information isn’t presented very well.  This is why it is key to look at each of your landing pages and tailor them to best present the information it contains.

Landing pages should contain the information that a visitor would want to immediately know in order to make the decision to go further.  Key information should be presented is a simple and pleasing manner. Visitors should not have to go searching for key details or they will simply give up.

Your landing page should contain a prominent call to action.

This is a detail that many forget but is essential in telling the visitor what they have to do next.  The easier it is for the visitor to proceed, the more likely they are to do it.

related posts

discuss your next project
with us

If you feel you should be winning more business online or you
think your website looks a bit jaded give us a call
on 0161 669 5544 the kettle is always on.

a testimonial or two…

“The Cinnamon Agency has worked with Search and More for a number of years on web development and internet marketing strategies for a number of our major clients. They have delivered exemplary bespoke projects on every occasion. I would definitely recommend Search and More and will continue to use their services.”

Neil Odell – The Cinnamon Agency

have a read…

Have a read of our extensive blog archive to get an idea on how we blog and how a blog could work for you.