The Secret to SEO is Common Sense

SEO Stockport has undergone a lot of changes as time has moved on, with Google’s heightened push in the direction of stronger user experiences being the biggest.

Today, successful SEO is grounded in common sense. When you see brands ranking high on search engines, they have 3 things in common – they have great content, address the target audience’s search intent and have fully optimized responsive website design Stockport that makes the experience engaging and pleasant.

If you are looking to adopt an SEO strategy, there are some things you need to look at and take on board.

Stop Thinking Too Hard

It is an ambiguous territory, but SEO’s uncertainty should not get the better of you. Every company looking into its marketing body has faced it at some point and had to get over it.

Whilst trying to dig into what hidden treasures SEO has tucked away, you instead should keep away from the complexity and look at delivering the best possible user experience instead. The best way to do this is to consistently appear fresh and provide users with the most up-to-date, accurate information they need.

Dated content is useless content. Users deserve to know everything that is happening, and that should be your main drive to always be the reliable first place to look for the news.

The Priority

The user experience is always fuelled by technology and you need to mix the provision of helpful and informative content with a user experience that makes it simple to browse.

This means that your website needs to be optimized, mobile-friendly and simple to navigate quickly. Google knows that well over half of their search enquiries are coming from mobile devices such as smartphones and tablets, and they place great emphasis on presenting websites that are responsive and display well for particular enquiries.

Focus on Building Relationships

Linki building is a term you will hear that describes the process of building credibility. The idea is simple enough – people link to your website after perceiving your brand as an authority.

The term ‘link building’ can sometimes be a little too literal. By asking for links, you can end up with the complete opposite – nothing at all. Links are key to ranking well on Google, but they are built upon relationships with people. If you want to build solid links, your best way to forge connections and offer value to bloggers and influencers in your circle.

These are very simple measures to consider and there are a whole lot more that a Stockport website design company can bring forward with smart thinking. Contact the team at Search and More today for successful SEO Stockport strategies that truly make you communicate with your base.

related posts

discuss your next project
with us

If you feel you should be winning more business online or you
think your website looks a bit jaded give us a call
on 0161 669 5544 the kettle is always on.

a testimonial or two…

I have worked with Search & more for the past few years and he has transformed our internet and social media presence. What was a dull web site is now a vibrant income producing asset which appears on the first page of Google. Just brilliant!

Steven Glicher – Steven Glicher & Co

have a read…

Have a read of our extensive blog archive to get an idea on how we blog and how a blog could work for you.