Promoting your business through blogs can be tough.
The problem is that you’re not writing in a vacuum, and will face lots of competition from other blogs, websites, podcasts, and otherchannels. All of these are vying for the same audience as you; so to stand out from the crowd you’ll have to do something different.
You don’t necessarily have to produce something unique or revolutionary to build engagement in your blogs.
All it means is that you’ll have to create content of the highest quality that resonates with your audience.
If you can deliver this, and deliver it regularly, then you will build a loyal audience of brand ambassadors. But how can you consistently produce blogs that will get noticed?
Well, here are 10 tips to get you on your way.
Blogging is ideal if you sell products or services online. However, don’t just write about the products you sell in order to promote them. Tell your audience what your products do and what makes them different. If your products are technical write tutorials which explain how best to use them. Not only will you be adding value and solidifying your position as an authority in your particular niche, you’ll more than likely increasing site traffic at the same time.
Write about new product launches.
If you’re about to launch a new product or service, then make sure you promote it and blog about it. Tell your audience about the new offering and explain how it works or what makes it better than your competitor’s product. Include a tutorial or an embedded video on your post if it’s a technical product. Make sure the blog adds value for your existing audience and potential customers. Ask for comments and reactions and encourage dialogue.
Share promotions and discounts.
Every customer likes a give-away, and feeling that they’re getting something for nothing. It feels particularly good if they also know that only those within the community are able to take advantage of this exclusive discount. It needn’t cost a lot, but it more than repay itself in terms of promoting your business. What’s more it will be seen as giving something back to your community. Sell your discount or promotion through the blog, but be careful not to overstep the mark. Nobody likes overt salesmanship, not even the most ardent brand advocate.
It might sound counter-intuitive but writing for someone else’s website can pay dividends. It helps to promote your own authority and credibility, and should in turn drive readers back to your website. However, the blog itself will have to be well-written, entertaining and preferably thought-provoking Guest blogging will allow you to converse and engage with new prospects, and will enhance the value of your brand.
Adding comments on other business’ blogs is a great content marketing strategy for providing backlinks to your own website. Whilst it might not add value per se, it will increase traffic to your website, especially if you include a link back to your site and answer some of the questions you raised in your comments.