3 ways to drive traffic via Google images

There are so many ways a business can optimise its online presence to secure a larger flow of traffic and greater exposure online – but the sheer amount of techniques can often appear overwhelming, and many are too complicated to attempt for anyone unfamiliar with SEO. Yet one little-known method amongst business owners is enabling companies to quickly and easily improve SEO – using Google Images to raise the profile of a site with minimal effort and cost. So how can you easily ensure that your site is ranking on Google Images as well as the main search itself?

Get social

Social sites receive ‘authority’ from Google – because they are popular sites with a massive amount of credibility and relevance. This status extends to you as a user of a social site – as anything you post there will naturally rank based on their credentials, not yours. This is particularly true of Pinterest and Twitter; content from both sites regularly features in Google Image searches. If you want to make the most of your social platforms and integrate with Google Images, content is key. You must ensure that each accompanying post is tagged with relevant, appropriate keywords to match both the nature of the image and the type of search you want to rank for. Also remember to include a link to a page on your site on the post – or the potential traffic will be lost.

Optimise with alt text

Google cannot read images when crawling and ranking page content – only words and numbers. Alt text enables image content to be ‘read’ and assessed by Google. Therefore all images and media uploaded to your website must contain alt text – a short sentence consisting of just one or two keywords to tell Google what that image is all about. This ensures that your written content and other media are working hard in conjunction with one another to reinforce your website’s relevancy and authority – and of course, your images may well appear in Google Images, driving traffic back to your site from an additional source. Alt text should have strict relevancy to the focus keyword of the page the image sits upon. So if your keyword is ‘red patent shoes’, the alt text should reflect that.

Set a ‘featured image’ on each page or blog post

Setting a featured image on your page is key, as this helps Google to find your site and relevant content contained within it more easily. Whilst all images should have alt tags, it’s especially important that you set one as a featured image – the picture that is most symbolic of the keyword content. This is the image that will be pulled through each time someone shares the corresponding page link – on social media, via email or messaging. In essence, the photo or graphic you choose as your featured image may dictate how many times the post or page is shared – if it isn’t relevant or engaging enough, it may be largely ignored. On the other hand good quality, captivating imagery is likely to be shared and shared again – along with your page link. This in turn tells Google that your site has authority – another important aspect of the SEO process.

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