Is the age of the blog dead?
Well, if you believe some of the things you may have read then you’ll probably think it is. As far back as 2008 Wired Magazine amongst others was reporting the demise of the blog, describing it as ‘so 2004’. But experience would indicate that the reports of the death of the blog were wildly exaggerated. Yes things have moved on, and yes a greater focus is now placed on social media and the growth of the mobile device for internet use, but the good old blog remains relevant: all that’s happened is that it’s had to learn to adapt.
If blogging had really past its sell-by date, then few businesses would still be using it.
That clearly isn’t the case. HubSpot’s 2013 State of Inbound Marketing Report noted that 62 per cent of the 3,339 marketers polled still relied on a blog for inbound marketing. Moreover, Social Media Examiner’s 2013 Social Media Marketing Industry Report found that the number one priority for the 3,000 marketers it polled was to learn to blog better and more effectively. The numbers here clearly dispel the myth that blogging has had its day.
So if you still believe in your blog or would like to improve the quality of your blog, what can you do? How can you make your blogging efforts more targeted and ultimately more effective? Here are 5 tips that just might help.
Make sure Google knows who you are.
The primary purpose of blogging is recognition. You want people to know who you are and be aware of what you do, and you achieve this through organic search visibility. So it’s vitally important to make sure Google is aware of you. Why, you may ask? Well, simply because Google owns about two thirds of the search market. So list your Google+ business page as publisher of the website and your Google+ personal profile as author of the website content. By doing this you will allow Google to tie all the information together.
Keep the content flowing.
Nothing kills a blog quicker than infrequent posting. Posting regular quality blogs on your website will demonstrate your commitment and make it easier for Google because there will be more content to index. Regular quality blogs also encourage readers to revisit your site because they know that what you’re offering is worthwhile reading.
Keep the content fresh.
Writing good content is difficult: writing quality content consistently is a real challenge. Sometimes you’ll struggle for new ideas. Rather than rehash what you’ve said before, throw it over to your readers. Let them comment on what you’ve said and respond to their comments. Embrace the social media that had threatened to finish you off. In that way you’ll engage better and interact more regularly. This will improve the quality of your content, and make what you write resonate better with your readers.
Make sure your blogs are optimised for search engines.
There’s no point writing good quality content if the search engines can’t find it, so make sure your blogs are properly optimised. If you don’t understand how SEO works, find someone who does.
Make sure your blogs are posted in the appropriate social media outlets.
Once you’ve published your blogs on your website, make sure you promote it on your business Facebook, Twitter and Google+ profile pages. If you receive feedback or comments on these pages, then make sure you respond to these even if they are less than complementary. Interaction will do no harm: if anything it will probably be beneficial.