What can video do for your small business’ exposure?
Well, according to Digital Sherpa, the USA’s largest social media resource for small to medium sized businesses, a website is 50 times more likely to appear on the first page of a search engine results page if it includes video. If you’re looking for results and want greater online exposure, then video seems the way to go.
So why is video such a must-have in your digital marketing strategy?
Well, it’s simple. Video content is one of the most effective ways of not only relaying your message in an interactive manner, but in encouraging the viewer to take action to learn more about your products and services. Video content not only educates viewers about a business’ products; it has the ability to engage viewers and turn them into active leads. That’s why video production is so important.
If you want further proof of the importance of video content in lead generation, then consider these points:
Video captures attention.
According to Mist Media, a Dublin-based digital media and music agency, the average internet user spends 88% more time on a website which contains video. Mist Media believes that incorporating video will help to lower a homepage’s bounce rate, as it immediately captures attention and encourages viewers to learn more about the company’s services and the products it offers.
Video is easy to share.
One of the most appealing features of video is that it is very easy to share. In fact, according to Invodo, the visual commerce experts, 92% of mobile viewers do share videos with others. This is important for businesses as a one-off investment can continue to bring long-term benefits through the actions of others sharing your video. All it takes is the click of a button and viewers can share your videos across multiple social media channels, reaching a much wider audience than your website could ever hope to achieve on its own. This sharing ability crucially increases brand awareness across multiple channels.
Video helps to generate active leads.
Videos give consumers confidence. In fact, according to Invodo not only do consumers use videos to inform their purchases, “52% of consumers say that watching product videos makes them more confident in online purchase decisions. Video is an important marketing tool because it not only portrays your message, but it is also a form of call-to-action. If viewers spend their valuable time watching your video, you should take advantage and maximise this opportunity to generate sales by making a strong insightful impression and encouraging the viewer to act further.
Video can help to deliver higher click-through rates.
There’s no getting away from the fact that email marketing is important to companies. It helps them communicate with a vast number of potential leads at once. But, if you don’t have the right form of content in your emails, then you will not be best placed to take full advantage of that. One of the most difficult challenges in email marketing is getting the reader to not only open the email, but also click on the link included. Videos have high click-through-rates and can be used to encourage the readers to visit the website to learn more. According to Brain Shark, a Massachusetts-based sales enablement technology company, video in email can boost open rates by 20%, and double the rate of click-through rates.
Video leads to greater engagement.
If you want to retain a potential customer’s attention for longer, then you will need to engage with them; video is capable of doing this. Not only can videos be visually stunning, they are also capable of driving more customers to engage with the content, and this in turn increases the brand influence. According to Rhythm NewMedia, a video marketing agency, mobile video advertisements that include social media buttons, drive 36% higher engagement.
Video can help to improve SEO.
According to Mist Media, having a video on your website’s landing page can make it 53% more likely to rank on the first page of Google’s search results, especially if it uses a keyword-focused title and description.