Your website looks fantastic and has all the information customers need for turning to you for service, but something is wrong. Your website gets no traffic! Luckily, Search and More are here to help. This week, we will show you the possible reasons for your website lacking in traffic.
Your SEO is weak
Google is great for free online traffic but placing on the first page can be difficult. Content must be fantastic, but there are other factors that play, such as an XML sitemap, installing an SEO plugin, optimised content for keyword research, and more. Without these, you have a slim chance of ranking high in search engines.
Using SEO plugins such as Yoast can do wonders for your SEO. Yoast is easy to use and gets the job done. You should also install Google Analytics, Search Console and XML Sitemap. These will track your overall traffic and will confirm your website with the Search Console. The Search Console allows you to keep track of your search presence and the XML sitemaps allow your website to be crawled by Google.
Your backlink profile is weak
Backlinks are essential for search rankings. Most pages that rank in the top 3 or so often have high-quality links directing to them. Their domain often has heaps of authority, meaning their link profile consists of dozens and dozens of backlinks from their industry’s best. If you haven’t attempted any link building in the past, it’s likely that you don’t have many backlinks.
The best to get started is by blog commenting. Many blogs give out no-follow links to their commenters. No-follow links don’t do a lot for rankings, but that’s not what really matters here. What matters is the traffic. To build follow links, you may benefit from writing a guest post. Many blogs allow guest posts that have a couple of backlinks included.
Your target keywords are making you a small fish in a big pond
We all know keywords are important for search rankings. However, if you’re using a broad term that everyone is searching for, it’s likely you will get lost in the noise. Keyword research can help you not only find what most people are looking for but can help you find alternative searches that you could perhaps target instead.
Your content isn’t worth reading
If you are publishing mediocre blog posts, no one will want to read anything. You need to be writing content that will make your readers feel like they have gained something. It should also be optimised for the web. Here are some things to think about
- Keep paragraphs short
- Don’t fluff your text
- Use bold and italics for emphasis
- Include images and multimedia where possible
- Include data if possible
You’re spending too much time creating content, but not promoting it
What’s content without exposure? Publishing blog post after blog post without any promotion won’t get you very far. You should spend 80 per cent of your time promoting content, and only 20 per cent creating. There are multiple ways of doing this, one of which being influencer marketing. This involves using your audience influencer’s outreach to gain some exposure. Social media marketing is also another popular method.
Your social media presence is limited
Social media is everywhere, so if you’re not using it to it’s fullest, you can’t expect to get much in return. Take to Facebook, Twitter, Instagram and LinkedIn to share your content. Twitter is ideal as following other accounts will get them to notice you back. This is harder with Facebook, but don’t rule it out. You can also invest in paid social media marketing if you wish, but make sure you know it is a worthy investment first.
Let Search and More take care of your SEO
Whether it be creation, management or optimisation, Search and More are here to help your SEO perform as it should. If you would like to learn more about how we can give you the most from your website, get in touch.