The new year is always a time for fresh starts, and this applies to both people and businesses! If you would like your business to thrive in 2020, you may want to consider some New Years SEO resolutions starting with how to optimise for SEO and boost your online presence!
Refresh Keyword Research
Knowing how to optimise for SEO comes from understanding your competitor and business strategies change over time, which is why it is important that you readdress your keywords at the end of each year. A common SEO mistake is targeting too many keywords at once. Instead, choose your top three relevant keywords that work on different levels of your business and services.
Invest in video marketing
You know what’s annoying? Articles that claim to be a “4-minute read”, only to leave you reading through a lengthy page, packed with information for half an hour. Video marketing allows you to break down your information in a way that is easy to digest and keeps visitors interested. It’s a big investment, but one that will certainly pay off when done right.
Social media engagement is an important step to expanding your online presence. How to optimise for SEO also comes from understanding how other platforms can aid you. It helps you develop an authentic relationship and ongoing conversation between you and your customers. Make 2020 the year you put more effort into your social media presence to bring more customers to your website.
Make it personal
Believe it or not, a sales pitch is probably the biggest dealbreaker for customers when they visit your website. As contradictory as this sounds, their purchasing decisions is something they should want to make themselves, not what you necessarily tell them to do. Put your focus into storytelling and creating content that visitors can relate to, leading them to decide that your services are right for them.
As the world becomes increasingly accessible, now has never been a better time to optimise your website for voice search. There are approximately 3.5 billion voice searches performed on Google a day. Therefore, if you don’t know how to optimise for SEO using voice search, you could be missing out on a lot of customer potential!
Outsource your SEO!
We can understand why you may feel like making numerous changes to your SEO efforts may be too time-consuming. But this isn’t something you necessarily have to do yourself. At Search and More, we pride ourselves with the ability to offer valuable SEO and website services to local businesses in Stockport and Greater Manchester. Get in touch to find out more.