SEO strategies need to be successful not just a waste of your time.
SEO is changing and becoming more challenging for Internet marketing. We are looking at ROI (return on investment but not in £) for time spent. You need to look at what will effectively drive traffic to the site.
Incorrect Internet Marketing could actually have the opposite effect and methods that worked well have now changed.
Let’s just look at keywords and link building…
The most essential part of on-page optimisation used to be Keyword usage. But this has also been the most abused. Up until recently we initially focused on specific target keywords based on the number of searches per month. It is now deemed better to differentiate your keywords and target a wider range as oppose to a few precise words. Long-tail phrases and keywords are more ethical now. Thinking about your audience and what you want has to be more specific than generic.
Previously keyword density was the focus of content. This is now deemed a myth and is questioned if search engines actually pick it up. Paying too much attention could actually be portrayed as “spammy”. Keywords need to be used for purpose and content and information.
Number of links used to have an influence on rankings, now it’s Quality of links, and where they appear that have an influence. It has far more impact to have links which are on sites which are recognised authority bodies or subject specific forums. Poor backlinks can have the adverse effect on rankings.
To discuss a strategic approach to your internet marketing contact us on 0161 669 5544.