Despite the growing popularity of online sales and shopping, your business won’t succeed without effort. And with so many users turning to websites for their shopping needs, competition is high as many businesses are going after the same group of people like you. With this in mind, here are some tips for Christmas SEO.
Tips for Christmas SEO: target the seasons
For many retail businesses, Christmas brings in specific keywords which you can utilise with new landing pages. Think “Christmas gift guides” and “Christmas special offers” to name just a couple. However, if you are a smaller business, remember that it will be difficult to compete against big brands for short-tail keywords, so it helps to research long-tail alternatives that you will benefit from.
When should you start optimising for Christmas?
Think about how long it will take for your new landing pages to rank in Google based on numerous factors. It can take between two and six months for a page to hit the top 10 in Google, but you might be able to do well if you put your focus into specific searches.
Local SEO at Christmas
Think about those who have left their Christmas shopping until later than usual and are looking online to see where they can shop for good gifts. Using locality as a way to bring customers to your shop is quite an effective strategy. Make sure you keep your Google My Business profile optimised and up to date for the best chance of being displayed in the 3-pack. And don’t forget to update your business hours over the Christmas period so people know if you are open for longer.
Google Posts pop up in both the local panel and on maps. They display for direct searches of a business name or when a user clicks on that business after a broad search. It is a great tool for businesses and should be taken advantage of at this time of year. No matter the offers you are trying to promote, it’s a free opportunity to stand out in SERPs.
Google Posts last for one week, so remember to keep them updated during December.
Christmas Google Post
Depending on your business, there is a good chance that getting your pages to rank will be a long and challenging process. The earlier you can get them indexed the better, but every business can push out Christmas-themed Google Posts at no charge, benefiting their Google My Business listing.
Get the experts to push your business
If you are looking for expert help to promote your business online, look no further than Search and More. We would love to see your local business grow and succeed with the help of our SEO and web design expertise. Get in touch to learn more about the services we offer.