There are simply far too many bad SEO companies out there who will make you unrealistic promises and use weird methods that will do more harm than good. This was certainly the case a few years ago when the SEO field was packed with companies claiming to deliver unsustainable results as Google changed its algorithm. This information could be a good reason to not bother with outsourcing SEO.
However, the good news is that good SEO matters and will make a huge difference to your business results. It is definitely possible to do SEO the right way and bring more traffic to your website. And yes, this can be done without any unethical tricks to beat the system and without sounding like a keyword robot.
Here are some things you should know before you decide to outsource your SEO.
SEO Guarantees are often Unrealistic
If you are being promised “top 10 search results on Google,” then make a run for it. This is not a realistic expectation. In fact, it is impossible to guarantee a top spot on Google, especially if you are competing for more popular search keywords. It takes quite a bit of time and effort for your website to climb the ladder on Google, so don’t let an SEO company have you believe it will happen overnight.
SEO Takes Time
SEO is not something you can try once to receive instant, permanent results. It’s an ongoing process! You need to constantly tweak your website and adjust your SEO strategies. Then, you have to simply wait for Google to view your results and determine where you should stand.
It’s a bit similar to planting a garden. Once you plant the seeds, you need to give it consistent care in order for it to sprout, grow and thrive! The Google Algorithm is constantly learning and changing, which means your SEO must stay up to date.
Don’t worry about Keyword Density
After a certain point, keyword density just begins to sound robotic and boring, leaving no room for creativity. This may have worked ten years ago, but a lot has changed since then. Google will reward websites that have high-quality content that is relevant and interesting. Use keywords where applicable, but don’t go mad with keyword density. It’s simply too time consuming and pointless.
Quality over Quantity
SEO used to be about getting as many links back to the site as possible, even if you paid for them. However, low-quality links are no good to anyone. These days, you need good content that people will want to read and share. It’s better to work harder for a few good links from a well-respected website than to follow an outdated link-building strategy.
Use Google Ads for Faster Results
For a quicker boost, you need to buy Google Ads for your most important search terms. This will give you much better results at a quicker rate, but you need to be sure you know what you’re bidding to get to the top page.
- Don’t believe anyone who promises overnight success
- Commit to SEO as an ongoing process and nurture it
- Keep your content relevant and relatable to readers
- Focus on the quality of your content over the quality
- Use Google Ads if you want a quicker success rate
Talk to Search and More
Having the right SEO company by your side to deliver realistic results will do a lot more for your business than outsourcing to someone who claims to be a pro at putting everyone on page one. At Search and More, we offer a bespoke SEO strategy that will give your business the marketing it truly needs. Get in touch to find out more.