Internal link building can do wonders for your website, but too often do we see linking mistakes that can damage your success rate. This week, we’re discussing the top link building mistakes to avoid and how to go about doing so.
Link Building Mistakes to Avoid: Why it’s Important for SEO
Backlinks are well known as major ranking factors. If a page gets its lead from many external links, its authority get bigger and it will eventually rate higher in SERPs. Internal links rarely get clicks, despite their big role in how a website performs.
Broken Internal Links
The biggest issue with backlinks is that, in many cases, they don’t work. This could be due to a bad URL or the page that the URL is linking to does not exist. These broken links can have a big impact on your overall ranking as they inform Google that the website is of low quality. You may think there aren’t that many pages with broken links, but you should note that each of these pages may have multiple broken links, which does add up. Be sure to keep all links updated and arrange redirects if necessary.
Broken External Links
These links affect the page authority of your site. Just like internal linking, this will affect how you rank in Google. The same method can be applied here. Check all links are correct and amend if needed.
Too many on-page Links
If you have too many links on your page, you can look almost like a link farm due to having so many. This is something that will also affect your rankings. The more links you have, the less SEO value each one will have. Try using fewer links and instead link the most relevant and useful pages that you know your readers will appreciate.
Redirect Chains and Loops
Though we did mention setting up redirects with broken links earlier on, there sometimes is too much of a good thing! When done incorrectly, redirects can seriously damage your rankings. If you accidentally link two redirects together, it creates a chain. In some events, this chain may loop on itself. The more links in a chain, the slower your website becomes, confusing search bots and knocking back your ranking on Google. If you must redirect, make sure it goes straight to the latest update to avoid a chain.
Users may not see the difference between a temporary and permanent redirect. However, a search bot will see that both new and old pages should be indexed as it knows that the original page will be restored. A Temporary redirect is for special cases and should always be removed when they are no longer needed.
These may seem like a good solution, but any redirect consumes crawl budget. This means that search can stop crawling through your website before they decide to no longer index a page that is extremely important. Plus, as mentioned, too many redirect chains and loops. Keep your redirects to a minimum, go through all your URLs with a redirect and keep them updated on a regular basis.
Orphaned Sitemap Images
An orphaned page is one that has no incoming internal links. These often have no valuable content, so there’s no reason to ask search bots to crawl through them as it’s simply a waste of budget. Go through all orphaned pages in your site map and determine which ones need to be indexed. Then, find a way to link it with other pages in your website. If it doesn’t need indexing, remove it.
Nofollow for Internal Links
Nofollow tells search bots to not crawl through a specific link. There are cases when this comes in handy, such as telling a search bot to not follow to sign up sheets, but there aren’t many reasons to use the nofollow tag for internal links. Check to see if the links require a nofollow tag or not. If they don’t, then don’t waste your time with it as you will just lose your PageRank.
Nofollow for External Links
This helps prevent your search bots from crawling through untrusted pages from your site. This includes spam comments. Google suggests that if you have a paid link, whether it be an affiliate link or a sponsored blog post, but your visitors can still click through. However, this can still be a waste on your PageRank, so we suggest you simply delete untrusted links.
Pages with only one Incoming Internal Link
The more incoming internal links a page has, the more likely search bots will find it. The value of a page will increase if it receives links from higher authority pages within your website. Interlink more incoming pages together that are important, but make sure that these pages are relevant to one another.
3 Page Crawl Depth
Crawl depth is the number of clicks required to get to a page from the home page. The more clicks, the less likely crawlers and users will reach that page. It’s important to keep the crawl depth to no more than 3 clicks, as any more is bad for SEO.
Link Building with Search and More
We understand the importance of keeping your website up to date if you wish to rank well in SERPs. This is why we offer full website management and optimisation services to ensure that no elements of your website become outdated and drag you down. To find out more about how we can help your website grow, get in touch.