The online world continues to evolve at pace, and if you don’t move with the times, there’s every chance your business will miss the boat.If you want to prosper you’re going to need a coherentmarketing strategy. Not only that, you’ll need one that works in tandem with your other marketing efforts: that is, one that helps you to not only engage with your audience, but one that also helps you to leverage your marketing power. But how do you come up with a strategy that can deliver on all these fronts? Well, hopefully the following 3 tips might help:
Work out your social media priorities and come up with a strategy that delivers
The key to effective social media marketing is focus and organisation. You need to have a clear idea about your target audience and come up with a clear and coherent strategy to target this audience. So you’ll need to address these 5 issues and come up with answers:
- Identify your business goals and work out how social media can help you achieve these
- Work out your marketing objectives; once you know these parameters measuring success becomes far easier
- Identify your audience: work out what type of follower you’re hoping to attract, what engages them, how you can appeal to them and what you can do to deliver what they want
- Find out what your competitors are doing and work out how they are engaging with their followers
- Identify which social media channels serve the type of followers you’re hoping to attract and concentrate on those. There’s no point trying your hand on every platform; focus solely on those platforms where your potential followers are, and work out what sort of marketing will be most engaging.
Make customer service your number 1 priority
The principal benefit of social media is direct communication with your customers. The problem with this direct communication, however, is that customers want answers to questions and solutions to problems, and they want them instantly. Woe betides you if you fail to deliver.
So if you want to appeal to new customers, retain your existing ones and reach out to new prospects, you’re going to have to provide exemplary customer service, and be prepared to go above and beyond the regular call of duty. So make sure there’s always someone available to answer online queries- whether yourself or another member of staff, and respond to all feedback, whether it’s positive or negative. If your customers know they’ll get an exemplary service, they’re far more likely to recommend you to their family and friends.
Make sure you social media works in conjunction with your other marketing
Social media doesn’t exist in a vacuum, nor can it effectively stand alone. Social media delivers best when it works in tandem and in harmony with your other marketing efforts. If you puck one guitar string you’ll get a noise: if you pluck 3 or 4 simultaneously you’ll get an harmonic chord.
- Link to your social media channels from your website, email, app etc
- Use QR codes on printed materials to point the way to your social media channel, using hashtags or usernames to make the process easier
- Include share buttons on your site
- Always include a call to action at the end of blog posts, and encourage users to share your post on social media channels
- Include retweet links in your email newsletters