All businesses need a social media presence these days, no matter how big or small they might be. The world has become increasingly digital so it’s vital that businesses build an online presence to bolster their growth. Social media is great for attracting a new audience, but it’s important to approach it with some caution if you don’t want to get your fingers burned. Before you dip your toes in the water, it pays to learn a little more about social media, and more importantly, how to use it wisely. If your business is thinking of going social, then hopefully the following tips might prove useful.
Facebook isn’t the be-all and end-all
Ask any business owner which platform they immediately think of when it comes to social media, and the chances are they will automatically say Facebook. However, other portals are available – over 50 in fact, and each one caters to very specific needs and audiences. The good news is that given the plethora of platforms available, there’s plenty of scope for new businesses to utilise these to start building a strong and vibrant community around your brand.
Obviously Facebook is the king of the hill in social media. It is the most popular according to statistics from Kissmetrics, closely followed by other social media portals like Twitter, LinkedIn and Google+: however, there are other relevant platforms available Pinterest, Periscope, Instagram, Flickr, YouTube and Vimeo to name a few. The important thing to understand is that to get the most out of social media, you need to find out where your audience is online because that will inform your choice of portals and help you better communicate with your community.
Content is king – especially on social media
Facebook hosts thousands of active small business pages, and every one of these will be promoting services or selling goods. If you want to stand out from the crowd and be noticed, you’ll need to be different and that will mean you will need to create valuable information and interesting content. Great content will not only get you attention and an audience of brand-loyal followers; it can also help to improve search engine rankings. Don’t be content with simply sharing original and informative articles though, back these up with high quality images and videos to support your ideas. Remember that although keywords are important, overusing them can alienate audiences and may potentially lead to penalties from search engines for manipulation.
Blogs are essential for social media.
Blogs not only determine whether readers will revisit your site, they can also help you gain a reader’s trust more quickly. Blogs can help you start conversations, deal with unflattering reviews and help you build a trusted reputation.
Engagement and conversion are the main goals of social media marketing
It doesn’t matter how many followers your social media activities generate, likes and followers mean nothing if you aren’t able to engage with readers and persuade them to buy your products. What you should be aiming at is getting followers to click through to your site so they can learn more about your business. For that you’ll need to get to know your audience and their likes and dislikes, and you’ll also need targeted calls-to-action and great landing pages. These will help your business to direct readers to take the action you want them to take, whether that’s getting a quote, signing up for more information or requesting a free download. Most social media portals like Facebook, Twitter and Instagram will allow you to use calls-to-action, so make sure you link your social media account to your business website at the outset.