Social Media may be overhyped in some people’s opinion, but you simply can’t argue with the facts. Social media marketing is cheaper than traditional marketing, and capable of reaching a much wider and diverse audience. But how do you optimise a business’ performance on the medium? How do small businesses get the best out of the likes of Facebook and Twitter?
Well, search carefully enough and you’ll find a wealth of tips and information on how to get more from your social media marketing efforts. In fact, you’ll find so much information that you run the risk of being overwhelmed. So, we’ve narrowed it down and come up with 5 key social marketing tips to make your life a little easier this year.
If you want to stay ahead of the game, then you’ll have to cater for smartphone users. Why? Well, because smartphones are ubiquitous, and if you truly want to mount a successful social media marketing campaign, responsive mobile-friendly web design is crucial. According to statistics from Pewinternet, 40 per cent of mobile phone owners access social networking sites on their phones. A survey by Statista shows that in the period 2011-2013 the number of smartphone social network users in the United States alone had doubled, reaching 111 million. Statista predicts that by 2017 the number will further increase to over 160 million. Those figures are replicated on this side of the pond too; so it’s important to be mobile-friendly.
Focus your social media marketing efforts on target audience
If you really want to be successful on social media, then you need to concentrate and focus on those customers who are most likely to buy your products and services. Targeted marketing has been proven to successful; so forget about trying to reach the widest possible audience, because all you’ll do is spread yourself too thinly. Concentrate instead on the niche market that brings the greatest rewards – your target customers.
Create More Video Content
If you want to capture an audience’s attention and spread the brand message, then video has been proven to be the most efficient way of doing this. In fact most major companies use video as a key component of their content marketing strategy. The reason for this is simple: it works.
You may think, well, that’s fine for big businesses, but what about smaller businesses like mine? Well, the fact is video content marketing works for everyone – big or small. Video has now become all-pervasive, so in turn the technology has become more accessible and the costs and difficulties of producing a video have also fallen significantly. Nowadays you can even access Apps which will let you create a simple clip in just a few steps. Virtually every social media network provides easy-to-use tools to capture live videos and then share these immediately, so there’s no excuse for not doing it.
Target the influencers
If you want to reach a wider audience, then focus some of your efforts on those key individuals who have an influence over other potential buyers. These are the people whose opinions people trust. Big brands like Land Rover and Burberry have already cottoned on to this, and have partnered with Instagram celebrities to endorse their brands. However, you don’t need to go down the ‘celebrity endorsement’ route to reach customers and create a positive vibe around your brand. Simply target the experts and authorities in your niche whose opinions count.
Facebook advertising may cost, but it’s effective and powerful
Facebook advertising is unquestionably an effective way both to reach out to your potential customers and to convey an impressive brand message. Yes it may cost money; but it could be money well spent. Facebook is, after all, the most popular social network, and advertising on the platform has been proven to generate a high success rate, particularly when managed and targeted correctly, so it may be something you should consider if the budget will stretch that far.