Is Your Blog LinkedIn?

It’s the easiest thing in the world. Sharing. You write a blog, you tweet it, you post it, you invite comments on it… but are you Linked In?

This really is the best and most effective place for you and your business to be reproducing content, so here are a few tips to make the most of it.

Many bloggers have already become so savvy via their social networks that it’s really old news to them that platform sharing is the way forward. Let’s face it, I bet all of your friends and colleagues are poised on the edge of their seats waiting to read the latest instalment from the creative gambits of your mind. Yes?

However, when it comes to business, there’s only one place I think we should be sharing to. And that is, of course, LinkedIn. This forum of professionals and thinkers is for many others and me the biggest and best business network there is. There are millions of people who use it. Not least for job searches, head hunting and, importantly, professional verification.

Given the right premise and direction of content, publishing on this professional hub can help expand the reach you have of your blogs readership and increase it’s overall popularity.

If you want to be heard, seen, interacted with and see your network grow strong and vibrant then LinkedIn makes perfect sense. Whatever the profession it’s bound to lead to interesting acquaintances at the very least and new opportunities.

The good news is, that it’s easy to set your blogs up to appear in LinkedIn. You simply change your settings on your blog to share and connect, and then approved the connection via LinkedIn Itself.

Now you know how, here are some tips on how to maximise your LinkedIn presence:

  • Browse and Join: It’s easy to find  LinkedIn Groups to connect with like-minded professionals. This is also a great way to think of ideas for new posts and get instant feedback on any ideas you might have that need beefing out so to speak.
  • Take Part: Start finding out who’s who in your professional world and try to connect with them. You have to show willing if you are going to take your LinkedIn Profile to another level. And by that I mean becoming familiar with like-minded professionals.
  • Make Connections: If LinkedIn is your professional home then it’s foolish not to dedicate time to networking with others of a similar ilk. This is easily done by commenting on their blogs, showing an interest in what they have to say. They’ll soon start reading your content as well.
  • Get Visual: Let’s stand out from the crowd and offer something other than just copy. SlideShare is a great platform to use if you want to add a visual buzz to your LinkedIn Content.
  • Be Selective: Too much personal content is a definite no no. This could put off potential connections. And the last thing you want to do is alienate people. You want to influence them. Bearing that in mind it might be worth investing in a widget that allows you to decide which posts to post or not. Such as Publicize for WordPress. Alternatively have two separate blogs – One for work and one for more titillating personal endeavours.

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