If you want people to read your blog then you need to think about how they are going to find it.
Otherwise you are just writing lots of interesting information and no-one is ever going to read it and gain the advantage of your expertise.
It’s a common mistake on Linked in – making yourself visible. But it’s a professional web platform that encourages you to shout about yourself, so why waste it.
If you own a business or are building a new business then Linked in will be the most valuable place for getting more exposure.
So how do you drive people to your blog?
Ever noticed that you can can measure your profile views. LinkedIn will show exactly the number of times your profile has been viewed. And all you need to do is keep track of this each week and then do this:
If someone is interested in your profile then they may click through if they are allowed to. Your LinkedIn profile is where members are going to land to learn more about who you are, what you do and whom you help. So it makes sense to want to find out more. Check your website links and update.
Why not get a little creative with the links. Go to you homepage, take them to landing pages that gives them a special offer. Make them want to click through. You can try something new and change it if it doesn’t work.
Boost Your Connection.
If you can invite people in your industry to connect and have people in common, then it makes sense for them to want to link. Few people will restrict themselves to this opportunity. It doesn’t just have to be first link connections that you are after. You really can build many outside that range if you look for viable options. Just have a good reason to introduce yourself. The more connections the more visibility.
Update more often.
When you update your status on LinkedIn or become active on the network, that update shows up on the homepage of each one of your connections. So they may want to engage with the update. If you appear valuable, then they are more likely to want to know more about you and increase traffic to the blog.
It doesn’t take much activity to stand out on LinkedIn. All you need to do is spend a little time on the network. Every action you take on the network will show up as an update on the homepage of your connections. If you’re active, some of your updates may even show in the “Network Update” that LinkedIn sends to members via a weekly email.
Any of these things will increase visibility: