Everyone is talking Vine right now. Bought by Twitter for over $30million the video app only launched in January 2013.
But people love it. Who wouldn’t want to promote their brand via 6 second video clips?
We have to keep looking outside the box and reinventing content and telling our brand story when it comes to social platforms. Six seconds may seem like a short time. But a six-second Vine video can add a lot of punch to a brand’s social engagement.
Those who have already mastered it understand that quick and easy and cheap is the best way to add some life to blog posts or websites, and to show that your company is on top of trends and active in the social space.
I took a little look at 5 brands capturing people’s attention on Vine:
There’s a synergy with Samsung and visual content, of course. But people seem to love their Vine antics. They are great at being engaging, entertaining and playful with their product, often using the infinite loop feature to their advantage. They have a lot of brilliant examples to choose from. Check it out .https://vine.co/SamsungMobile
They only joined in February. They make about four vines a month. The Vines are a mix of stop-motion and live-action posts, depending on the Vine influencer who worked on it. They are certainly leading the way in terms of creativity, brand self-awareness and humour. https://vine.co/Ford
A great example of another brand that has mastered the infinite loop feature. Magista football boot promo shows Barcelona’s Andres Iniesta and Bayern Munich’s Mario Gotze in terrific six second looping Vine videos. https://vine.co/nikefootball
Yes this sweet-toothed brand has it’s finger on the button at Vine. They offer a selection of promotional posts or instructional videos, but always find creative ways to share. https://vine.co/Oreo
Dunkin Donuts claimed a world first by producing a Vine that was aired as a commercial during an ESPN football programme in September. https://vine.co/dunkindonuts
The beauty of Vine is that it’s a great leveller. You only have six seconds to do something memorable, and because of the time constraint – and perhaps because it’s so early in Vine’s lifetime – specific metrics have yet to be defined in terms of ROI, brands aren’t spending huge amounts of money on them.