Social media is fast becoming the big thing that companies are going frantic to use.
While some companies are embracing the opportunities that social media brings, others are still considering what advantage social media can bring. Others understand the benefits but are not sure where to begin.
Social media is different than traditional advertising or marketing.
Personal experiences shared through social networks have far more influence than traditional advertising.
Social media shouldn’t be seen as a way to advertise to the masses; rather its aim is to build relationships with your customers. Social media doesn’t allow you to control the message going out to the community it can does let you share and take part in what people are saying about you. If there are some negative comments, use them to learn from and respond to them so people know you are willing to work with them to improve.