Media-tion.

When it comes to social media and business there’s only one platform to be on.

So here’s our weekly top tip on how to get the best from LinkedIn.

This week we’ve been thinking a lot about the benefits of adding Media to your profile.

There was a time when LinkedIn didn’t let you upload images, videos, presentations, and documents to make your profile more engaging and show off your work. But it does now. So it would be folly not to use it. Especially if you have these kind of assets to hand on a daily basis.

We’re all used to posting things on Facebook, and sharing videos and funny clips with the world.

We’ve even wetted our appetite for all things media on Twitter now, not to mention Instagram, Pinterest, Vimeo, and YouTube. Phew! It’s a media mindfield of social places to upload things to. No wonder we’re all a little worn out and overwhelmed.

Time to take a breath and have a little social time out. Take it from a social professional, the best place to put your media outtakes if you are going to bother putting them anywhere is on LinkedIn.

How To Add LinkedIn Media?

After opening up the profile editor you will notice an ‘Add Media’ icon that lets you add links to any videos, images, documents, or even your CV to your Linkedin profile. It’s been there for about a year now and has had much success.

To add these to your profile, choose Edit Profile from the menu at the top. Under your Summary, Experience, and Education profile sections is a new icon: a square with a (+) symbol. Click this button to upload a file or add a link to a piece of content you want to share.

Once uploaded, a picture of your content will display with a pre-filled title and description. You can edit these fields as well. Scroll to the media sample you want to edit and click the pencil icon in the right corner. Click inside the Title and Description fields to edit the text, then click Save.

What Do Other People See?

Content can be added to your LinkedIn profile in the form of photos/images, videos, presentations and audio recordings. The links and documents that you provide do not automatically redirect people to them when they are clicked on — they open in your Linkedin Media Gallery.

So, if you want to enhance the look of your profile then this is an easy and quick way to do just that.

A Word To The Wise.

You shouldn’t, of course, just upload everything you can. Keep in mind the only reason I added media to my Linkedin profile is to help highlight and showcase what I’ve done. Just because your able to add something else to your Linkedin profile doesn’t mean you necessarily should.

But overall I don’t think it matters whether you’re a photographer, an interior designer or a retailer. By adding an interactive, rich media experience to your LinkedIn profile, you can leverage the power of the visual for you, your brand and your business. Have a look into it today. You won’t regret it.

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