OK – it might seem a little premature to be talking about New Year resolutions when we haven’t even got Christmas out of the way yet.
But every business needs to look ahead and plan its strategies so that it will become bigger, better and more competitive every year.
And there’s plenty of truth in the adage the early bird catches the worm.
So why should you be making plans now particularly? Why should you be thinking about next year’sstrategies? Well, if what we’re led to believe is true, the market is on the up as consumer confidence in a sustained recovery grows. So businesses, large and small, need to think about ways in which they can make a bigger impact on their sector of the market, and to do that, they must plan and work out a strategy about how they take their business up to the next level. This is crucially important for businesses that ply their trade online where the competition is tightest of all. So, put the mince pies and sherry aside for a minute or two and have a read about some of the ways in which you can get your online marketing strategy off to a flier in 2015.
Facebook is the world’s largest social network and is every bit as important as Google in the online space. It grabs the attention of millions of shoppers who go online to find the best possible deals. Facebook gives businesses a channel in which they can host videos and show images of their products, stimulate discussions about their industry and engage directly with their customers to drive sales. Facebook is without doubt the internet marketing tool supreme. So make sure your business gets an effective Facebook presence.
Make Your Facebook Fan Page Stand Out From The Crowd.
Whilst businesses on Facebook are given plenty of opportunity to interact with their customers and hopefully find new ones, the most successful Facebook enterprises are those which truly engage. So get a Facebook Fan page. Use this page as a resource where you can offer exclusive content. Such pages can encourage users to become fans. Each new fan can potentially become another advocate for your brand and can provide free publicity for the business. When fans advocate allegiance to your brand on their walls, their announcements will be seen by all of their friends: this could potentially lead to hundreds of new contacts.
We live in an age where sharing is crucial, particularly online. So integrating social sharing buttons into your business website is critical. When a user finds a product or news item that they find interesting, funny or exciting, they’ll share it. But it’s more than that: they don’t just want to share it; they expect to be able to share it with friends on Facebook,and other social platforms too. So make their task as easy as possible.
A Picture Paints A Thousand Words, And Makes It A Lot More Understandable.
Infographics are the new terms for what was previously known as graphs and charts. However, there is a fundamental difference. Unlike Venn diagrams and charts, infographics are easily understandable. A good infographic has huge social sharing potential, because they are offered in a smart and concise way, presenting facts, figures, ideas and other information, in such a way that people actually feel compelled to share it.
Harness The Power Of.
Ok, you’ve probably already cottoned on to the fact that most of the previous points relate to the social media, or share a certain ‘social’ element. There is a point to this. As an online marketing tool, social media has revolutionised the way businesses engage with their customers, and has transformed the way Internet shopping works. It’s no longer about people searching for products and service: internet marketing allows products and services to find people now.
Beef Up YourWith Social Media.
Social media isn’t just revolutionary in its own right; it is also impacting on established web marketing techniques like SEO. With more and more social integration across the web, Google and the other search engines are increasingly starting to factor social sharing, ‘likes’, ‘fans’, ‘follows’ and +1 shares into their ranking algorithms. SEO needs to take this account and evolve with it.
Add A Google+ Page.
Google’s social media channel may not yet have the pull and power of Facebook, but it remains important none the less. It is Google we’re talking about after all. Given the power and dominance of Google in the online market, any business that ignores Google+ is taking a mighty big risk.