Blogs and social media makes it easier to reach customers on line.
Are you using Facebook, LinkedIn and Twitter to engage with your customers as effectively as you could?
Social media is the best chance of promoting your business, marketing your products and services to your target audience.
Hiring the wrong Internet marketing strategists could result in mistakes that will have a detrimental effect on your business. Therefore, avoidance of such errors and using a reputable company will ensure continuity and effective results from social media. So what mistakes could you encounter?
Sell sell sell = SPAM!!!
Social media is fine for sales pitching and promoting your business, but it has to be done in a constructive way that contributes to content. Overdoing it and incorrect use of words and format is basically labelling yourself a spammer. Your audience/customers and followers don’t want to be bombarded with “SPAM” they want to join in with discussions, or read content of value. Share news, give informative content even supportive advice. This is effective and search engines like this.
Interactive lines of communication.
Would you go a networking event and not talk? Or share info- No is the answer. The same goes for your on-line audience, even though you are not verbally interacting face to face with eye-contact, doesn’t mean you don’t need to socialise on-line. You need to engage with followers and share comments and valuable content. As well as posting news and photos on your social media you need to get inside your audiences head and engage in discussions. Ask questions, learn what is advantageous to your company, ask what people want and expect. Get feedback but use it constructively as this is what makes your social media work.
Q & A.
Individuals who are following or engaging with your company on line are likely to use social media to ask you questions and inform you of their concerns. It is likely that some customers who are not satisfied may post their complaints and suggestions, it is important you don’t ignore your customers’ enquiries and concerns. Ignoring your audience/customers and failing to deal with any questions is one of the worst things you can do on social media. Conversing and partaking in discussions gets you linking to others and using social media in a proactive manner.
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