Shhh! It’s a Secret.

I can’t help but wonder, will the social world end up becoming a more private place?

Could there be a shift back to people having more private conversations but in a social environment? There’s got to be a question mark over what direction social takes us. And there are a few recent developments that have to raise a few interested eyebrows.

The rise of Secret, for example, which has a community of no names, profiles or photographs. In other words you can speak your mind because the words can’t be traced back to you.

And then there’s WhatsApp. The private-messaging service was recently bought by Facebook for $19bn (£11.4bn). This indicates a shift back to conducting online conversations in private.

So, while a lot of networks try to really connect people, there are more and more trying to do the opposite.

Cloak, for example, is another anti-social/secretive app. It actually helps you avoid your friends. Oh the irony! The way it works is by using peoples information on networks such as instagram and foursquare so that it can show you where people you know are. You can even get an alert to tell you when they are too close for comfort.

It seems like a bit of a gimmick all in all but appeals to those who want to “avoid exes, co-workers, that guy who likes to stop and chat – anyone you’d rather not run into”.

Another secretive contender includes the ever-popular Snapchat – which deletes photographs and videos seconds after they have been viewed.

So the idea that people have had enough of sharing on platforms like Twitter and Facebook, isn’t so far fetched. We’ll probably be seeing a lot more where they came from.

Secrecy does has its advantages after all.

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