What’s the key to better social media marketing?
It’s simple really: it’s keeping abreast of all the latest trends in the marketplace and leveraging those to improve your business prospects. It does sound easy when it’s put like that, but how do you keep up to speed with these latest trends? Well, you could spend all day, every day trawling the internet looking at what your customers are doing, or you could focus your interest on the social media platform that’s best suited to your business and what you do. That still doesn’t entirely solve the problem though as it’s often difficult to understand and appreciate which social media platform is most suitable.
Fortunately, the kind people at the Huffington Post have done most of the leg work for you.
The recently published an interesting article on this very subject, entitled ‘100 Fascinating Social Media Statistics and Figures from 2012.’ Here’s a précis of what they had to say.
- 77% of B2C companies and 43 percent of B2B companies acquired their customers from Facebook.
- 80% of social media users prefer to connect with brands through Facebook.
- 25% of users on Facebook ignore privacy controls.
- Companies ignore as much as 56% of their customer’s tweets.
- 34% of internet marketers generated their leads through Twitter.
- Twitter is projected to make a staggering $540 million in advertising revenue by 2014.
- Google+ pages now appear in search results for 30 percent of brand term searches for brands with G+ pages – up from 5 percent in February 2012.
- Websites using the +1 button generate 3.5 times the number of Google+ visits, compared to those sites without the button.
- However, only 8% of Americans over the age of 12 have a Google+ profile page.
- Users on Instagram spend 257 minutes using the app, compared with 169 minutes spent on Twitter in August 2012.
- 40% of brands have adopted Instagram for marketing.
- 20% of the top brands surveyed had 10,000 or more followers.
- Over 80% of pins are re-pins.
- Pinterest referrals spend 70% more money than visitors referred from non-social channels.
- Out of the total 17 million brand engagements, 15% occurred on the brand’s boards whilst 85% occurred elsewhere on Pinterest.