Any business involved in online marketing will want to attract the maximum number of users to its website, and once there try to convert that interest into a sale.
But what’s the best way for businesses to attract potential customers? Is it best to go down the social media route using platforms like Facebook and Twitter, or are you better off sticking with content marketing? Well, you pay your money and you take your choice. But do these two marketing methods really need to be seen as separate entities? Aren’t social media and content marketing one and the same thing at the end of the day?
Both approaches focus on sharing ideas and content, and they are both used to build relationships and develop communities.
Wouldn’t it be better for businesses all round, if they integrated their social media with their content marketing? Wouldn’t this deliver a better return on investment? The answer is undoubtedly yes, but what’s the best way to go about it? How can businesses manage their content marketing and social media activities to maximise conversion rates?
Be ever present.
They say that a dog is for life and not just for Christmas, well, marketing especially on the social media is much the same. Once you’ve started to spread your ideas online, then you really need to keep it up. There’s absolutely no point launching a content marketing campaign, and then disappearing. It doesn’t matter how much promotion you might give that particular campaign, if you don’t maintain an active online presence you’ll soon be forgotten. Yes, it can be onerous and will require work, but if you want to promote your products and services through content marketing on social channels, then you’ll have to make sure users know about it.
Listen to what your audience or community is telling you.
The customer is always right. Well, that’s certainly the case with the social media. If you’ve gone to the trouble of developing relationships with your followers and have built a thriving community, then the best thing you can do is to listen to what they’re telling you. You might be thinking of extending the range of products you stock but are unsure whether it will appeal to your audience, so the obvious answer is to ask. If it’s a bad idea, then they’ll tell you and save you time and probably a bit of money too.
Use all of the social methods available to find out about your customers and what they like or dislike. It doesn’t really matter whether you do this formally or informally: what you’re trying to establish is what your community thinks of your products. Use surveys if you feel it’s necessary, or just chat to them casually and answer any questions they might ask. If there’s a problem to be addressed, then it’s best to do it quickly and let your community know what actions you’re going to take
All of your content should be social.
If you want your message to reach the largest audience possible, then you’ll need to share it socially. It doesn’t really matter whether the content is an academic study, a blog post, a video or a simple marketing piece: the message is the same – share it socially. Whatever message you want to spread through your content will be spread more quickly using the social media. So are there recommended ways to make all of your marketing more social?
- Add social sharing to your website. Make sure these buttons are included on all of your landing pages and resources pages.
- Create hashtags for your events and trending topics so people can discuss them on Twitter.
- Publish a blog and encourage visitors to leave comments.
- Include your latest Twitter, Facebook, LinkedIn and YouTube content on your website. This makes it easier for your website visitors to find you on social networks.
- Put “follow me” and “share this” buttons in your e-newsletters.